DonateStock rebrands as GivingIQ with expanded non-cash giving tools

By AI, Created 10:44 AM UTC, May 20, 2026, /AGP/ – DonateStock is rebranding as GivingIQ and adding support for donor advised funds, cryptocurrency and IRA gifts as nonprofits look for new revenue sources amid federal funding cuts and economic uncertainty. The company says the broader platform could help unlock more of the estimated $300 billion in untapped non-cash assets.

Why it matters: - Nonprofits are under pressure to diversify revenue as federal funding falls, economic uncertainty persists and the pool of traditional donors shrinks. - GivingIQ is targeting an estimated $300 billion in potential funding tied up in non-cash assets. - The platform is meant to make tax-advantaged giving easier for donors while reducing manual work for fundraisers.

What happened: - DonateStock announced it is becoming GivingIQ. - The Houston-based company is expanding beyond stock gifting to support Donor Advised Fund grants, cryptocurrency donations and Qualified Charitable Distributions, also called IRA gifts. - DonateStock remains a core product inside the new GivingIQ platform. - The company said the rebrand reflects a broader push to help nonprofits diversify funding.

The details: - GivingIQ’s new tools include EasyDAF for initiating DAF grants on a nonprofit’s site. - EasyCrypto is designed to handle cryptocurrency donations, including processing and distribution of proceeds. - EasyQCD will streamline QCDs from IRAs and is scheduled to become available in summer 2026. - The company says the integrated platform is built to reduce vendor fatigue by replacing multiple point solutions with one system. - GivingIQ says the platform standardizes the donor experience and simplifies processing, reconciliation and acknowledgment for non-cash gifts. - The company also offers enablement, training and support for fundraisers. - Steve Latham, co-founder and CEO, said the company first solved the challenge of making stock gifting accessible and is now extending that model to other forms of giving. - Latham said automation and transparency can help nonprofits scale non-cash giving. - More than 150 million Americans own trillions in appreciated assets, but many donors do not know the tax benefits of donating assets directly. - Donors who do understand the benefit are often discouraged by a manual process.

Between the lines: - The rebrand positions GivingIQ as a broader fintech-philanthropy platform rather than a single-purpose stock gifting tool. - The move also signals that nonprofits may be looking for easier ways to capture assets donors already hold, not just new cash donations. - Dr. Russell James said nonprofits need to grow non-cash giving but have been slowed by low awareness and fragmented solutions.

What’s next: - EasyQCD is expected to launch in summer 2026. - GivingIQ will continue pushing training, enablement and support as part of its rollout to nonprofits of all sizes. - The company says it is trusted by thousands of organizations, including major fundraisers, as it expands its product set. - More information is available in the company’s announcement and on GivingIQ.com.